Sexual health marketing
Sexual health marketing for devices and brands
Sexual health marketing works when it reaches both buyers: the consumer, and the doctor or clinic who recommends, resells or prescribes the product.
Last updated: November 2026
How do you market a sexual health product without relying on ads?
Pair clinician outreach with consumer channels that allow education. Wellness Marketing Reports grew a patented sexual health device brand through B2B outreach to doctors, podcasts, Klaviyo email and wholesale, and year over year growth rose from 28.3% to 63.4% in the first full year of the partnership.
Why sexual health brands need two audiences
Many sexual health products are bought by consumers but trusted because a clinician recommends them. Doctors can refer patients, become affiliates, wholesale units or prescribe once a product is eligible. Reaching them needs direct, professional outreach, while consumers need education that ad platforms often strip out.
The clinician channel
For the device brand, targeted outreach converted cold doctor leads into receptive prospects who wanted to use the product in their practice. Interested doctors and clinics booked sales calls about affiliate and wholesale plans, new affiliates began referring the brand to patients, followers and listeners, and some clinics asked about wholesaling units directly.
The consumer channels
Podcast placements let the founder explain the device in their own voice to new audiences on uncensored channels. Klaviyo newsletters and flows nurtured buyers, with every send attributed and wholesale removed from email numbers. Revenue from managed channels was measured with a post purchase survey plus Shopify data.
A sexual health marketing playbook
Map who recommends the product
List the doctors, clinics and partner brands whose patients or audiences match your buyers.
Run clinician outreach
Turn cold lists into booked calls about affiliate, wholesale or prescribing plans.
Put the founder on podcasts
Long form audio carries medical nuance and stays searchable after release.
Nurture with email and SMS
Flows and newsletters re-engage buyers and business prospects.
Attribute revenue by channel
Separate wholesale from consumer numbers so each channel’s return is clear.
Where the device brand’s growth came from
| Channel | Audience | Role in growth |
|---|---|---|
| Wholesale | Clinics and resellers | Units sold through clinics and partners |
| Doctor recommendations | Patients of affiliated doctors | Referrals from clinicians |
| Podcasts | Listeners seeking solutions | Founder led education on uncensored shows |
| Klaviyo newsletters | Existing subscribers | Campaign driven sales |
| Klaviyo flows | Site visitors and buyers | Automated recovery and nurturing |
What public health campaigns teach brands
Sexual health promotion has a long public health track record. One presentation on reproductive and sexual health describes an increase of almost 50 percent in HIV testing from baseline, alongside consistently high linkage to care (Reproductive and Sexual Health, Part 3 of 5). The lesson for brands: clear, trusted education moves people to act. For FemTech specifics, see FemTech marketing channels.
Common questions
Can you help a sexual health medical device reach doctors?
Yes, that is one of the strongest use cases. For a patented sexual health device brand, Wellness Marketing Reports ran targeted outreach that turned cold doctor leads into receptive prospects, booked sales calls with doctors and clinics, signed new affiliates and surfaced clinics interested in wholesaling units to patients or prescribing them once eligible.
See this answer in the full FAQ: Can you help a sexual health medical device reach doctors?How does B2B outreach to doctors work?
Wellness Marketing Reports builds lists of ideal buyers, collaborators and partners in the medical industry, then runs outreach campaigns that nurture those relationships. Cold contacts become receptive prospects, then booked calls about affiliate, wholesale or prescribing plans. It suits devices and products that clinicians can recommend to patients, resell or prescribe.
See this answer in the full FAQ: How does B2B outreach to doctors work?Our growth stalled. Can a channel change fix it?
It helped one brand. A sexual health device company’s year over year growth had slowed to 28.3%. In the first full year of partnership with Wellness Marketing Reports, which began in February 2025, growth reached 63.4%, a 2.24X acceleration, with revenue from wholesale, Klaviyo newsletters and flows, doctor recommendations and podcasts. Results vary by brand.
See this answer in the full FAQ: Our growth stalled. Can a channel change fix it?My ads keep getting rejected. What should I do now?
Stop paying to test messages platforms keep blocking, and shift effort into channels that allow education: podcasts, creator partnerships, B2B outreach and email, with educational search pages behind them. In Wellness Marketing Reports’ research, 78% of the 63 companies interviewed named digital censorship as their top growth inhibitor, so the problem is common.
See this answer in the full FAQ: My ads keep getting rejected. What should I do now?Should I stop paid ads entirely?
Not necessarily. Some ad formats and messages may still be approved for your category. The research suggests not depending on them: a return on ad spend below 1.0 was the common outcome of traditional digital ads under medical censorship. Keep any ads that prove profitable, and build earned and owned channels alongside them.
See this answer in the full FAQ: Should I stop paid ads entirely?What results can email and SMS deliver?
For one brand that had already worked with multiple email agencies, a three month Klaviyo overhaul lifted the abandoned cart recovery rate from 2.3% to 12.2% in two months, which is 266% above the Klaviyo industry average of 3.33%. The average open rate across 41 campaigns was 127% above an industry average of 21%.
See this answer in the full FAQ: What results can email and SMS deliver?